The success of Snapchat and integration of Instagram Stories onto the social media platform hinted that video would be the next big trend for socials. In case you don’t remember Vine ( RIP!) it was a social media platform competitive to Instagram that featured short videos mostly with comedic purposes.Ī quick, mobile, video platform has been the topic of many visions for the future of mobile content. Whilst the Verge has defended it from critics as the “joyful, spiritual successor to Vine.” The New York Times has praised TikTok as “the only truly pleasant social network in existence” for its ad-free, news-free interface. Despite the criticism and apprehension (particularly from older generations) labelling the new platform as cringe and awkward, the app has received great reviews and the highest startup evaluation. TikTok currently has 500 million active users and higher organic reach than other social media apps on the App Store. Its rapid growing success is taking slow but steady steps into overtaking Instagram, just like Instagram overtook Facebook as the preferred social media channel with the Millennial generation moving to predominantly using Instagram on a daily basis. TikTok is the first Chinese social media platform. The brand TikTok purchased Musical.ly in August 2018, and migrated all the accounts of the app to TikTok. If this reminds you of Musical.ly, well that’s because TikTok is Musical.ly.
The concept of TikTok it’s mainly surrounded around the usage of video, and a very large part of it is based on lip sync. TikTok is the most trendy and latest social media platform of the moment. If you haven’t heard of TikTok, allow me to formally introduce you.
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How to Play the TikTok Game – TikTok Algorithm Tips.
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Here’s what we’re addressing! Feel free to click and jump to the part you’re most interested in: Whether you’ve heard about it on a billboard poster in London or you’ve seen your niece doing one of those choreographed TikTok dances ( I’m a Savage… dance anyone? ), here’s all you need to know about TikTok, so you can decide if this is something you or your brand should have a presence on and/or a strategic marketing plan for it. Word on the street is that there’s a new sheriff in town, his name? TikTok…By now, I’m sure you’ve heard something about the new social media platform that is causing a bit of a stir.
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